Trend 1: Hyper-Personalisation—It’s All About You (Literally)

Remember those cringe-worthy generic emails that start with “Dear Valued Customer”? Thankfully, 2025 is leaving that in the dust. Hyper-personalisation is the game-changer that makes customers feel like the star of the show.

Consumer Insight: The Demand for Personalisation

According to HubSpot, 74% of consumers feel frustrated when content isn’t personalised to their needs. Meanwhile, GWI’s recent study reveals that 42% of global internet users expect brands to provide customised experiences.

Case Study: Headspace

Take Headspace, the meditation app that’s practically everyone’s go-to for mindfulness. They’ve nailed hyper-personalisation. Their email campaigns are like a conversation with a trusted friend. Haven’t logged in for a week? Expect a gentle nudge reminding you to “find your calm.” Completed a series on stress relief? You’ll get a tailored suggestion for a sleep meditation. Headspace doesn’t just personalise—it anticipates.

The Lesson? Personalisation isn’t about slapping someone’s name onto an email. It’s about understanding their journey and crafting collateral that meets them where they are.

Trend 2: Immersive Visual Experiences—Making Marketing a Multi-Sensory Adventure

Words are great, don’t get me wrong. But 2025 is all about the visual experience. Today’s marketing collateral demands more than static PDFs or plain PowerPoints. Think motion graphics, augmented reality (AR), and dynamic content that brings your brand to life.

Consumer Insight: The Rise of Interactive Content

Sprout Social’s 2024 report found that posts with interactive visuals are 80% more likely to capture attention than text-only content. Additionally, GWI highlights that 56% of Gen Z and Millennials prefer visual content like videos and interactive infographics.

Case Study: Peloton

Picture this: You open a Peloton email, and it’s not just a promo for their latest bike. It’s an animated experience showing you what riding through an Alpine pass or power through a neon-lit city at night feels like. The visuals don’t just sell the product. They sell the experience.

Why It Matters: Immersive visuals aren’t about showing off. They’re about engaging your audience in ways that static content can’t. It’s like handing them the keys to a fully interactive brand experience.

Trend 3: Sustainability in Design—Eco-Friendly Can Be Elegant

Sustainability isn’t just a buzzword. It’s a demand. Smart brands are weaving eco-conscious practices into their marketing collateral without sacrificing style.

Consumer Insight: Sustainability Drives Loyalty

HubSpot reports that 55% of consumers are willing to pay more for products and services prioritising sustainability. GWI’s data also shows a growing preference for brands that actively minimise their environmental impact.

Case Study: Patagonia

Patagonia isn’t just selling clothes. It’s selling a movement. Its digital brochures showcase its products and highlight the sustainable materials and ethical processes behind each item. It’s a masterclass in making “going green” synonymous with sleek, modern design.

Pro Tip: Whether it’s using recycled paper for physical collateral or optimising digital files to reduce energy consumption, sustainable design isn’t just good for the planet. It’s good for business.

Trend 4: Data-Driven Creativity—Let the Numbers Guide the Art

Here’s a wild thought: what if cold, hard data backed your most creative ideas? In 2025, data and design are the ultimate power couple.

Consumer Insight: Data-Driven Success

HubSpot’s State of Marketing Report reveals that data-driven campaigns are 23% more likely to achieve high ROI. Meanwhile, GWI notes that brands using analytics to guide creative strategies see increased engagement rates.

Case Study: Netflix

Netflix doesn’t just throw content at you. Their recommendations and marketing materials are data-driven masterpieces. From personalised show posters to teaser emails based on your watch history, Netflix uses insights to create eerily spot-on collateral.

Why It Works: Data-driven design ensures your collateral isn’t just creative. It’s effective. It’s like giving your creativity a GPS to guide it.

Trend 5: Minimalism—When Less Is More

In an era of information overload, simplicity is king. Minimalism in marketing collateral is more than a design choice; it’s a strategy.

Consumer Insight: Simplicity Resonates

According to Sprout Social, 60% of consumers say they are more likely to engage with clean and straightforward content. GWI data echoes this, noting that minimalist designs often outperform cluttered visuals in digital campaigns.

Case Study: Headspace (Again, Because They’re That Good)

Headspace doesn’t just do personalisation well. They’re also masters of minimalism. Their marketing collateral is clean, uncluttered, and to the point. No fluff, no distractions. Just the essentials.

Takeaway: Sometimes, the best way to stand out is to strip things down. Minimalism ensures your message shines through without the noise.

The Takeaway: Why These Trends Matter

Whether you’re a Headspace, a Peloton, or a Patagonia in the making, keeping up with these trends isn’t just about looking good. It’s about staying relevant. In a world where attention spans are shrinking, and expectations are soaring, your marketing collateral needs to be more than just attractive. It needs to connect, inspire, and convert.

Think of these trends as your roadmap to creating marketing materials that don’t just fit in—they stand out.

Let’s Create Collateral That Converts

If all this talk about trends has your head spinning or your creative juices flowing, let’s chat. At BrandNew Creative, we specialise in marketing collateral design services that don’t just follow trends. They set them. Together, we can create collateral that speaks to your audience, aligns with your values, and drives real results.

Image source:
Headspace official website
Netflix official website
Peloton official website
Patagonia official website
HubSpot official website