Our Process
Our DISCOVER phase uncovers what makes you different so you can connect authentically with your audience and stand out in the market. We dive deep into your business to build a strategic foundation.
Process: Workshop with key stakeholders exploring positioning, audience & touchpoints.
Deliverable: Brand Foundation Guidelines covering values, audience personas with pain points & motivations, brand purpose & promise, USP, and strategic objectives.
This is your north star for every decision from hiring to marketing.
Our STORY phase crafts your narrative and messaging so you can communicate consistently and resonate with your audience. We distill your essence into a story that guides everything you say.
Process: Messaging development workshop
Deliverable: Brand Messaging Guidelines - tone of voice framework, brand story, messaging themes & writing samples.
Your playbook for consistent communication as your business grows and evolves.
Our CREATE phase transforms your brand into a visual system so you can present a cohesive, distinctive identity everywhere you show up. We design a visual language that captures your personality and values.
Process: Creative Territories x3 Brand Identity Development
Deliverable: Visual Brand Identity System - logo suite, colour palette, typography, marketing toolkit & brand guidelines.
A complete design system ready to work across every channel and application.
Our ACTIVATE phase implements your brand across the channels that matter most, so you can show up consistently and gain a competitive edge.
Process: Strategic implementation across key touchpoints (scope defined collaboratively)
Your brand, working hard across every channel that matters.
FAQ - Our Process
Is the BrandNew Creative process the same for every project?
Although the framework remains the same, the BrandNew Creative process is tailored to each project. We customise our approach based on your unique needs, goals, and industry. This ensures we deliver the most effective and relevant branding solutions for your business.
What do we need to prepare before starting?
We'll need access to key stakeholders for a workshop and any existing brand materials you currently use. If you have customer research, competitor analysis, or business planning documents, those help, but they're not essential.
What matters most is your willingness to dig deep and answer honest questions about your business. The best brands emerge when clients are open about their challenges, aspirations, and what's genuinely unique about what they do. We'll guide you through everything else.
Come prepared to think strategically, challenge assumptions, and get clear on what you really want your brand to achieve.
How long does each stage typically take?
Each process stage varies in duration. Brand Foundation typically takes a few weeks, while visual identity creation and implementation can take a few months. We ensure a balance of speed and quality for optimal results. A comprehensive rebrand project can range between 4-6 months.
How does BrandNew Creative collaborate with clients during the branding process?
BrandNew Creative collaborates closely with clients through regular meetings, open communication, and feedback loops. We involve you in every step, ensuring your vision and input shape the branding process for a result that truly reflects your brand.
What exactly is included in our Brand Bible?
Your Brand Bible (we call it brand guidelines, but clients love the "bible" nickname) is your complete brand toolkit. It includes your logo system with usage rules, colour palette with exact specifications, typography selections, imagery style guidance, and tone of voice framework. Basically, everything someone needs to create something that looks and sounds like your brand.
Most importantly, it's written in plain English, not design jargon. Your team, external suppliers, and future hires should all be able to pick it up and understand exactly how to represent your brand consistently.
