Branding 101
Interior Design Branding: Telling Your Story Through Style
Branding is Like Decorating Your Dream Home. You know the feeling when you walk into a room that just gets you? It’s like the space was designed for your soul. Well, that’s what a great brand does—it welcomes your clients into your world and makes them want to stay.
Branding for interior designers isn’t just about having a pretty logo or a catchy tagline. It’s about telling a story—your story—in a way that resonates deeply with your audience. Let’s grab a coffee and chat about how to create a brand that’s not only gorgeous but also packed with personality and purpose.
Why Interior Design Branding is More Than Just a Logo
Okay, confession time: I used to think branding was all about visuals. While a stunning logo is important, it’s just the tip of the iceberg.
Connecting with Clients on an Emotional Level
Interior design is a personal experience. Your clients trust you with their homes and sanctuaries, and your brand should reflect the warmth, trust, and creativity you bring to every project.
Standing Out in a Saturated Market
Let’s face it, there are a lot of interior designers out there. A strong brand doesn’t just make you memorable—it makes you unforgettable. It’s the difference between being one of many and being the go-to designer.
I once saw two designers at an expo. One had a clean, cohesive brand presence, while the other was all over the place. Guess which one got more inquiries? Spoiler: It wasn’t the one with Comic Sans on their business card.
Aligning Your Goals with Your Brand Narrative
Your brand isn’t just about looking good; it’s about aligning with your business goals. What do you want your brand to say about you? And, more importantly, what do you want your clients to feel?
Defining Your Mission and Vision
Ask yourself:
What’s your “why”? Why did you start your business?
What problems do you solve for your clients?
How do you want your clients to feel when they work with you?
Creating a Compelling Narrative
Your story is what makes you, you. Maybe you started as a painter before transitioning to interiors or were inspired by your travels. Whatever it is, weave it into your brand.
Pro Tip: People love a behind-the-scenes peek. Don’t be afraid to share the messy bits—it makes you relatable!
Building Blocks of a Standout Brand
Think of your brand as a beautifully designed room—every detail matters.
Visual Identity
Your colour palette, logo, and typography should reflect your style. Are you all about sleek minimalism? Or do you embrace bold, eclectic vibes? Let your visuals do the talking.
Example: A designer specialising in coastal interiors might use soft blues, sandy neutrals, and organic textures in their branding.
Verbal Identity
Your tone of voice is just as important as your visuals. Your words should sound like you, whether playful, sophisticated, or down-to-earth.
Pro Tip: Use taglines or key phrases that reflect your approach. Something like “Turning houses into homes, one detail at a time” can work wonders.
Case Studies: Brands That Got It Right
Studio McGee
With their aspirational yet approachable branding, Studio McGee connects with clients who dream big but want a personal touch.
Made.com
Made.com nails the balance between modern design and accessibility. Their branding screams “style” without being pretentious.
Kelly Wearstler
Bold, daring, and unforgettable. Kelly Wearstler’s branding is a masterclass in owning your unique style.
How to Create Your Brand Story
Identify Your Core Values
Start with what matters most to you. Whether sustainability, luxury, or innovation, your values should shine through in every aspect of your brand.
Craft Your Visual and Verbal Identity
Work with branding experts to develop a logo, typography, and messaging that reflect your aesthetic and ethos.
Be Consistent
Your website, social media, and marketing materials should all tell the same story. Consistency builds trust and makes your brand more memorable.
Benefits of a Strong Interior Design Brand
Differentiation
A unique brand helps you stand out in a crowded market.
Emotional Connection
Clients don’t just hire you for your skills; they hire you because they feel a connection. Your brand is the bridge that makes that happen.
Client Loyalty
A strong brand fosters trust, which leads to repeat business and referrals.
Key Takeaways: Build a Brand That Speaks Volumes
Branding is about more than aesthetics—it’s about connection and storytelling.
Align your brand with your goals and values to attract your dream clients.
Consistency across all platforms is non-negotiable.
Let’s Tell Your Story
Ready to elevate your interior design brand? At BrandNew Creative, we specialise in branding for interior designers, helping you craft a brand that’s as beautiful and authentic as your work. Get in touch today, and let’s bring your story to life!
Image source:
Studio McGee
Made.com
Kelly Wearstler
