
3 Rules of Branding
1. Your Brand Should Resonate with Your Personal Values
If you want your core brand values to resonate with your customers, they need to include things you’re willing to fight for.
2. The Point of Difference
It’s all about finding your market niche. Identify a market need that’s not being met to set yourself apart from the other companies and dominate that niche.
3. Tell a Story
Does your product have a story behind it? What about your company? Stories are what make consumers feel connected with your organisation. By telling one, a company becomes more relatable, more meaningful, and more genuine. A brand’s value is not in the consumption of its products or services; instead, it’s communicating its logo, name, and story.



