Oriana B - Revitalising a rapidly growing furniture retailer brand to reconnect with its core identity and values.
The Challenge
Rapid growth had diluted Oriana B.'s brand essence, disconnecting it from its original identity.
The Solution
Immersing in the Discover phase to identify goals, audience, personality, and positioning.
The Results
The revitalised brand clearly communicates strengths, resonating with the audience and reinforcing market leadership.
What they said:
“We had a great experience with BrandNew Creative, they were patient and open to our ideas and we ended up with a very distinctive and unique visual representation of our brand!”
Alannah Monks, Creative Director, Oriana B
Next Project:
Rhatigan and Hick
