Fallon and Byrne

Fallon and Byrne

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Fallon and Byrne

Revitalising Dublin's beloved food institution through strategic brand architecture that unites four distinct venues into one cohesive destination. *IDI Award winner - Brand strategy

Refresh

Brand Strategy

Brand Identity

The Challenge

Guiding customers through four distinct venues whilst preserving heritage and driving discovery. *IDI Award winner - Brand strategy

The Solution

Unified brand architecture celebrating the community of food lovers across distinct venue identities

The Results

Increased discovery and cross-venue engagement

Fragmented visual identity before our refresh showed confusing inconsistency across touchpoints

Fragmented visual identity before our refresh showed confusing inconsistency across touchpoints

Fallon and Byrne, on Exchequer St. Dublin

Fallon and Byrne, on Exchequer St. Dublin

Sunday Mornings at Fallon and Byrne

Sunday Mornings at Fallon and Byrne

Custom Totem Signage / Directory

Custom Totem Signage / Directory

Brand worlds for each of the four customer experiences within Fallon and Byrne

Brand worlds for each of the four customer experiences within Fallon and Byrne

Comprehensive packaging, signage, labelling solutions for the Food Hall

Comprehensive packaging, signage, labelling solutions for the Food Hall

Team members share their food expertise and passion through dynamic social content, embodying the "for food lovers by food lovers" philosophy

Team members share their food expertise and passion through dynamic social content, embodying the "for food lovers by food lovers" philosophy

Fallon and Byrne Master Brand Guidelines

Fallon and Byrne Master Brand Guidelines

What they said:

"BrandNew Creative brilliantly unified our four unique experiences while preserving what makes each space special. Their comprehensive brand system has transformed how our customers navigate our building, significantly increasing cross-floor exploration and engagement. The cohesive yet distinctive approach to each space has strengthened our overall brand while celebrating the individual character of each experience. The extensive toolkit of assets they provided has empowered our team to communicate consistently and confidently across all touchpoints."

Aisling Fox, Marketing Manager, Fallon and Byrne

Next Project:

Applegreen

Applegreen - BrandNew Creative