Crafted Kitchen & Deli

Crafted Kitchen & Deli

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Crafted Kitchen and Deli

Crafted Kitchen & Deli - Transforming Applegreen's confused deli offering into a distinctive destination celebrating authentic Irish food culture.

Launch

Brand Identity

Brand Strategy

The Challenge

Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.

The Solution

Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.

The Results

Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.

The Challenge

Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.

The Solution

Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.

The Results

Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.

The Challenge

Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.

The Solution

Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.

The Results

Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.

The Challenge

Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.

The Solution

Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.

The Results

Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.

Guidelines
Guidelines
Guidelines
Guidelines

Sticker labels / Badges

Sticker labels / Badges

Sticker labels / Badges

stickers
stickers
stickers
stickers

What they said

"BrandNew Creative's process brought incredible clarity to our vision for a new Irish deli offering. We now have a beautiful brand that our team genuinely believes in, and customers are actively choosing us as a destination. The foundation we've built together gives us confidence to pursue ambitious growth."

Ina Kozlova, Senior Food Operations Manager, Applegreen

Next Project:

Fallon and Byrne

food plate
food plate
food plate
food plate