Crafted Kitchen & Deli - Transforming Applegreen's confused deli offering into a distinctive destination celebrating authentic Irish food culture.
The Challenge
Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.
The Solution
Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.
The Results
Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.
What they said
"BrandNew Creative's process brought incredible clarity to our vision for a new Irish deli offering. We now have a beautiful brand that our team genuinely believes in, and customers are actively choosing us as a destination. The foundation we've built together gives us confidence to pursue ambitious growth."
Ina Kozlova, Senior Food Operations Manager, Applegreen
Next Project:
Fallon and Byrne
