Crafted Kitchen & Deli
Crafted Kitchen & Deli
The Challenge
Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.
The Solution
Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.
The Results
Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.
The Challenge
Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.
The Solution
Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.
The Results
Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.
The Challenge
Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.
The Solution
Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.
The Results
Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.
The Challenge
Customers didn't recognise the Bakewell brand name, calling it 'the Applegreen deli' instead.
The Solution
Complete brand creation from stakeholder workshops through messaging strategy to full visual identity system.
The Results
Clear market differentiation transforming customer perception from convenience afterthought to journey-planning destination.
Brand Guidelines
Brand Guidelines
Brand Guidelines
Next Project:
Rhatigan and Hick
