"BrandNew Creative understood our challenge perfectly - creating online safety learning that feels engaging to teenagers. They recognised that young people may reject a concept that could feel patronising to them. The 'Power in Play' concept perfectly captures our mission to empower rather than restrict. The visual identity they created captures teenage attention whilst maintaining credibility as a programme. They gave us exactly what we needed to connect with young people and were helpful, supportive and approachable to work with while we figured that out."