Applegreen

Applegreen

Applegreen

Applegreen - Transforming Ireland's premier roadside hospitality brand through strategic brand development & identity refreshment that enhance their hospitality-focused customer experience

The Challenge

Evolving a traditional fuel forecourt operator into a modern roadside hospitality leader

The Solution

A multi-phased partnership delivering strategic brand foundations, refreshed identity, and tailored implementation solutions

The Results

A cohesive, forward-looking brand ecosystem that positions Applegreen as a hospitality-focused roadside leader

The Challenge

Evolving a traditional fuel forecourt operator into a modern roadside hospitality leader

The Solution

A multi-phased partnership delivering strategic brand foundations, refreshed identity, and tailored implementation solutions

The Results

A cohesive, forward-looking brand ecosystem that positions Applegreen as a hospitality-focused roadside leader

The Challenge

Evolving a traditional fuel forecourt operator into a modern roadside hospitality leader

The Solution

A multi-phased partnership delivering strategic brand foundations, refreshed identity, and tailored implementation solutions

The Results

A cohesive, forward-looking brand ecosystem that positions Applegreen as a hospitality-focused roadside leader

The Challenge

Evolving a traditional fuel forecourt operator into a modern roadside hospitality leader

The Solution

A multi-phased partnership delivering strategic brand foundations, refreshed identity, and tailored implementation solutions

The Results

A cohesive, forward-looking brand ecosystem that positions Applegreen as a hospitality-focused roadside leader

Brand transformation

Brand transformation

Brand transformation

Logo development

Logo development

Logo development

Small squares

Iconography & typography

Iconography & typography

Iconography & typography

What they said:

"We worked with BrandNew Creative for over five years on everything from big-picture strategy to evolving our masterbrand. What really stood out was their flair for understanding not just where we were headed, but how we worked as a team. They got our shift from roadside forecourt to hospitality brand, and they handled any complexities of our internal setup with ease. Their process is clear and thoughtful, but it never feels rigid - and they always felt like they were part of the team, as true partners. Every project felt like a genuine collaboration, and I’d recommend them in a heartbeat."

Seamus Stapleton, Managing Director, Applegreen

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