The Challenge
Evolving a traditional fuel forecourt operator into a modern roadside hospitality leader
The Solution
A multi-phased partnership delivering strategic brand foundations, refreshed identity, and tailored implementation solutions
The Results
A cohesive, forward-looking brand ecosystem that positions Applegreen as a hospitality-focused roadside leader
What they said:
"We worked with BrandNew Creative for over five years on everything from big-picture strategy to evolving our masterbrand. What really stood out was their flair for understanding not just where we were headed, but how we worked as a team. They got our shift from roadside forecourt to hospitality brand, and they handled any complexities of our internal setup with ease. Their process is clear and thoughtful, but it never feels rigid - and they always felt like they were part of the team, as true partners. Every project felt like a genuine collaboration, and I’d recommend them in a heartbeat."
Seamus Stapleton, Managing Director, Applegreen
Next Project:
Miller Brothers
