Our Process
Our DISCOVER phase uncovers what makes you different so you can connect authentically with your audience and stand out in the market. We dive deep into your business to build a strategic foundation.
Process: Workshop with key stakeholders exploring positioning, audience & touchpoints.
Deliverable: Brand Foundation Guidelines (30-35 page PDF) covering values, audience personas with pain points & motivations, brand purpose & promise, USP, and strategic objectives.
This is your north star for every decision from hiring to marketing.
Our STORY phase crafts your narrative and messaging so you can communicate consistently and resonate with your audience. We distill your essence into a story that guides everything you say.
Process: Messaging development workshop
Deliverable: Brand Messaging Guidelines (40-45 page PDF) - tone of voice framework, brand story, messaging themes & writing samples.
Your playbook for consistent communication as your business grows and evolves.
Our CREATE phase transforms your brand into a visual system so you can present a cohesive, distinctive identity everywhere you show up. We design a visual language that captures your personality and values.
Process: Creative Territories x3 Brand Identity Development
Deliverable: Visual Brand Identity System (50-60 page PDF + design files) - logo suite, colour palette, typography, marketing toolkit & brand guidelines.
A complete design system ready to work across every channel and application.
Our ACTIVATE phase implements your brand across the channels that matter most, so you can show up consistently and gain a competitive edge.
Process: Strategic implementation across key touchpoints (scope defined collaboratively)
Your brand, working hard across every channel that matters.
FAQ - Our Process
