Bolder Answers - Oct 26
Who owns marketing in your
business right now?
Thanks for answering this month's question. Below, you'll find what your answer says about where you are, and a simple next step.
You chose: "It's someone's job"
This month's question: Who owns marketing in your business right now?
What that means
You've already solved the problem that most businesses are stuck on. One person owns the rhythm, so ideas turn into work that actually goes out. That's rarer than you'd think.
What to do next
Keep it that way as you grow. Once a quarter, look at what went out and what moved. It's the simplest way to make sure ownership doesn't quietly slip.
Know a business that's still working this out? Our monthly newsletter Bolder might help them.
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Answer 2
You chose: "We share it, loosely"
This month's question: Who owns marketing in your business right now?
What that means
You have people who care about marketing, which is a good start. But when it belongs to a few people "when there's time", it's usually the first thing to stall when work gets busy. What keeps it moving is one name next to the rhythm.
What to do next
Three small steps to try this month:
Give one person the calendar, even if others do the work.
Agree a pace you can keep, weekly or fortnightly.
Every quarter, check what went out and what moved.
Want a second opinion on setting this up?
Just reply to the Bolder email or get in touch here and we'll help.
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Answer 3
You chose: "Honestly? Nobody"
This month's question: Who owns marketing in your business right now?
What that means
Thanks for the honest answer. You're in good company. Most growing businesses have more ideas than owners. It doesn't mean anything is broken. It means marketing hasn't been given a home yet, and that's very fixable.
Your options
Sort it in-house. Pick one person, protect an hour a week for them, and follow three steps: own the calendar, agree a pace, review each quarter.
Get help. That's what Grow, our marketing service, is for: one agreed outcome, a baseline, and a review every 90 days. It works alongside an internal team too.
[Book a chat with David]
No preparation needed. Just a conversation about where things stand. Most growing businesses have more ideas than owners. It's very fixable, and it's what Grow, our marketing service, is built for: one agreed outcome, a baseline, and a review every 90 days.